Below are some testimonials given by our satisfied customer

I have used Steve now for over 4 years with my salons.  The knowledge that he provides is unbelievable to me.  He has made me understand how a business really does work and how trends change year to year.  I will still use SMU Consulting as my company continues to grow.

The thing that I like the most about Steve is how he is there always for his clients to assist them in bettering there business.  I also, enjoy his friendship as we have met at two of the conventions the past years.  Positive people need positive energy and that is what Steve offers. 

Sincerely,

George Papadopolous
European Tan

PureSol Tan Owner: Haresh Melwani Jacksonville, Florida 30 Tanning Systems

Hi Steve:
This is just a letter to express my appreciation for all of your kind assistance in getting my first tanning salon business up and running successfully.

You may not know this yet, but I had been researching the tanning industry and the tanning business model for about 2 years before contacting you. Initially, I was thinking about opening a tanning franchise, but I concluded that the business model was simple and did not warrant a franchisor’s involvement. I also thought that all I needed to open this business was to lease a space in a shopping center, buy some beds, and open the doors. However, as I learned more about the tanning business and became serious about opening a tanning salon, questions I had not considered before began coming up. There are questions such as:

• Which beds to buy?
• Who to buy the lotions from?
• Where to open the salon?
• How to price the packages?
• And many many more…

I found that there is a lot more to opening a tanning salon than I had initially assumed. As a result, I contacted you for assistance.

At first, I was quite apprehensive about our arrangement. However, now that sometime has passed and my business has been open for about 3 months, I have found that you are indeed a man of your word. You have been there for me and held my hand every step of the way and have done everything you said you would do. Your experience in this industry is invaluable. From creating a business plan to finding a demographically suitable location and negotiating a lease to hiring and training employees to marketing assistance, your customer service has been nothing short of excellent. During the process, you have saved me quite a few thousand dollars. In my humble opinion, you provide much more assistance and information than any franchisor does or would.

In conclusion, I sincerely believe that I could not have opened a successful tanning salon without your help. Therefore, I would like to take this opportunity to express my heartfelt gratitude. I thank you being an honest and frank tanning business consultant. With your continued assistance, I hope to open many more tanning salons over the years. I am happy to say that I look forward to having a long-term friendship with you.

Sincerely,
Haresh Melwani
President

Click here to see PDF version of the letter

SunCity Tan Owners: Lou & Pam Schiesz Indianapolis, IN 30 Tanning Systems

Thanks to the ongoing support and visionary marketing program provided by SMU Consulting, SunSity Tan continues to thrive and grow. Before we entered the tanning industry Pam and I realized the importance of working with a professional consultant who could guide us from start to finish, in an industry we knew nothing about to make our first salon a success. As a result after only one year we are working on our second salon that is due to be open in the fall of 2004. Steve always takes the time to share ideas and answer all of our endless questions in a frank and honest manner. As with our first salon, Steve will design all aspects of our second salon - Pam & Lou Schies

Sienna Tan Owners: Rick & Julie GrannFort Collins, CO 18 Tanning Systems

I would like to personally thank Steve for helping Sienna Tan become a reality. I don’t know where we would be today without his help. His expertise and knowledge of the tanning industry is incredible. Steve’s help with lease negotiations, planning, design, proper equipment mix and marketing plan saved us thousands of dollars and kept us from making several costly mistakes. I will recommend SMU Consulting and Equipment Sales to anyone who is interested in starting a successful salon - Rick and Julie Grann

Pacific Tan Owners: 25 Tanning Systems

I would recommend you take Steve Underhill up on his offer. He has a wealth on knowledge about the tanning business. I have spent many hours with Steve and learned a great deal. Listen to what he has to say and follow his lead. Good luck with your new venture - Steve Bovee